Unit 30 task

Overt Advert:

We know that this is an Overt advert because all of the Vanish people are dressed up in pink with Vanish badges on and it instantly goes in to talking about how the product works and is quick acting. It shows demonstrations of it straight up.

http://www.youtube.com/watch?v=t99FytsN-Jc

Covert Advert:

We know that this advert is Covert because there isn't anything that relates to Cadburys (apart from the colours of the outfits) until the very end. We are wondering what it is all the way through until it is revealed at the end. There is no mention of Cadbury or chocolate at all.

http://www.youtube.com/watch?v=TVblWq3tDwY


Emotional response techniques -

McVities advert:

Aw, cute, happy, heartwarming

FRANK advert -

Drawn in, focused on the advert, can see the humour in it.

Cancer advert -

Sad, quite sad, serious.

Guinness advert -

Excited, thrilled

Jaguar advert -

Starstruck, excited.

Speed advert -

Tense, Shocked, Uncomfortable, makes you think.


Analysing the adverts

Selling the benefits

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Branding:

http://www.youtube.com/watch?v=7RurllVeO8g

"We're better than you":

http://www.youtube.com/watch?v=dKFct4Wgh8g

1) The things that they have in common is that they show the brand all the way through. They are both Overt adverts.

2) They have chosen to advertise the product in this way because using shopping trolleys relates to the product and they clearly show the audience that they are better than the other leading supermarkets. Whereas the playstation Ad doesn't say its better than anyone else but tries to tap into the existing PS fanbase by making a nostalgic advert, this also creates a sense of legitimacy to attract new users. 

3) The advantages over the other comparisons work best for me because I can see who is better out of the same product. Helps me narrow down my choice and chose what to buy. The nostalgia that the advert uses is the best characteristic for me as it really makes you think back on the fun had in the past and gives you reasons to return to the brand
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Structure (Form)

Narrative
Animation
Documentary
Talking Head
Series
Stand alone

Colgate advert -

Talking Head
Documentary
Series

BT Infinity advert -

Narrative
Series


Style

• Humours
• Surreal 
• Dramatic
• Parodic (A parody) 

Characteristics

• Selling the benefits
• Better than others
• Highlight USP - Unique selling point
• Sell lifestyle

Deodorant advert:

Parody of a music video with a humours style. 

Orange advert - 

Style - The style of the Orangina advert is surreal, we know this because the bear is holding a bat playing ping pong on a beach with a human and he is wearing a costume like shorts. Bears don't wear pants. 

Form - The form of the advert is a narrative, we know this because we follow the story progression of a man and a bear playing beach ping pong and as the advert goes on we see that the bear is drinking product which is showing that the product has an impact we can then see after this that the man not drinking the product gets hits by a satellite. 

The Orangina advert uses the characteristics of 'sell lifestyle' we know this because the whole advert is in a humourus style (them having fun on the beach) and it's basically saying that if you buy this product you'll become part of the quirky lifestyle and you'll be good at beach tennis. 

This advert