Stephs Homework

Thinkbox are a marketing body for commercial TV in the UK. They aim to help their customers reach their marketing objective. Their supporting Channels are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV.

It tells us that Television plays a central role in most peoples lives. It tells us that Audiences view adverts a lot at a time. Viewers engage with adverts in a clearly observable way. Through experimental studies they found out that there were 3 distinct types of TV viewing. Our time, In-Between time and my time. Our time is shared viewing. In-between time is when doing other activities your attention isn't fully on the TV. Then my time which is basically treat viewing. Mainly alone.

Advertising rate cards are a way of showing how much it costs to run an advertisement.