Thursday 13 March 2014

Advert idea - Unit 30 A2/A3

Scene 1: Advert starts off with a guy sat at a train station in front of a blank wall maybe with a poster advertising 4G on it. Voiceover quite comical says "Hey you" the guy looks up, puzzled, looking side to side then directly at the camera pointing to himself. "Yeah you! Do you wish you could be doing something else right now?"

Scene 2: The guy shrugs. Still sat on the bench. "Maybe, watching a film?" The scene cuts to two people on a boat re-creating the scene from titanic. 4 Second clip of the 'My heart will go on' intro comes on. The camera cuts back to the guy in front of water (or a lake) sat on a bench looking confused as to how he got there, maybe he looks around him at the scene and back to the actors on the boat. "Okay maybe Titanic isn't your cup of tea" the voice over says. The scene cuts back to the two people on the boat, they sadly walk away.

Scene 3: The camera cuts back to him sat back at the train station. Maybe it could be a transaction, like a wipe or just a quick cut. "Why are you going to Town? Food?" The guy shakes his head. "Job?" The guy shakes his head. "Shopping?" The guy nods frantically (maybe) and points to his clothes. "Ah! Well you can get ahead of the game right now!" People come on and stand the guy up, holding shirts that are on hangers to his body. The guy looks very confused but somewhat impressed by this. He points to a shirt he likes and nods. They put the shirt in an open brown box and close the lid then dump it in a bin labelled post box or something like that. Something to show that it's been posted to him.

Scene 4: The guy smiles, staying stood up. "Impressed?" the voice over asks. The guy nods frantically. "Well with 4G you can do this all the time as much as you please, where ever it suits you!" The guy looks surprised. "4G has lots of data for you to use to make all of this possible" Guy looks impressed. "No seriously.. lots of data. Lots and lots and lots and lots and lots and lots and lots of data" As the voice over guy says lots and lots and lots the scene flashes to different things in large quantities. Lots of sheep, lots of birds, lots of candles, lots of people on their phones etc.

Scene 5: When the guy finishes his the camera cuts back to the guy at the train station. "Want it?" the guy nods frantically. The guy gets handed a laptop "Just a few clicks here and there" says the voiceover. "And you're done" The laptop gets taken away from the guy almost as quickly as it was given him. "Just click enable 4G on your phone and you're ready to go!" Drum roll in the background as loads of excited people (or maybe like 4) gather around him looking over his shoulder, the camera cuts to his phone as he clicks enable 4G. When he does the camera cuts back to him and party poppers go off, people celebrate and balloons fall on him. A balloon rises up that's attached to his phone. The balloon is a 4G balloon.

End of advert

What we would need for this advert: 


  • Balloons - For ending scene 
  • Certain animals - For the flashing 'lots and lots and lots' scene 
  • Candles - For inside scene 
  • Birthday cake(?) - ?
  • Muffins - Maybe to replace the birthday cake
  • Party poppers - For ending scene
  • Laptop - For near ending scene
  • Extras (people on phones) - Ending scene 


Abbreviated version:

Vicky: There's a guy at a train station sat on a bench throughout the advert a voice over talks to him about 4G and basically convinces him to use it while showing him what great things it can do. At the end the guy gets 4G and there's a big celebration. 

Jess: Throughout the advert there is many different random things that are shown to represent that 4G has lots of data and can do many different things

Jordan: We need many props for this advert but they are all relatively inexpensive and some can be homemade 

Bilal: We're gonna film at many different places but all of these aren't too far away from each other. We're going to film at Vicky's house, Ashton Train station, Stamford park and behind Vicky's house. 

Josh: We researched what 4G and EE is and we found that EE claim to provide customers with the best network performance and coverage. They make their prices cheap to try and appeal to young customers.

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