Not a lot of young people are aware of 4G's potential. The norm is to use 4G. To help young people aware of 4G we need to make the advert relate to them/to be interesting.
To do this we should make it eye catching, maybe go a bit overboard with a few elements. Like all the way through the advert it should be entertaining. Keep the information to little snippets so that they get informed but don't get bored. Keep things happening on the screen, try to make it funny so that it sticks in their heads. Make it seem like this is a thing that they HAVE to have.
In the advert we should include this to help the target audience relate to it:
- Situations in which young people would be in where they would benefit from having 4G
- Funny/Comical little bits
- Action on screen at all times
- Information in little snippets so they don't lose focus
- Try to grab their attention from the very start
- Young people in the adverts so that they can relate to it straight away
- Make sure you make clear how easy it is to get 4G on your phone because young people aren't fans of complicated things.
Researching target audience:
EE have made their 4G campaign appeal to young people by making their prices cheaper. Make sure to include that in the advertisement so that they are aware of how cheap it is. Here is a video that mentions how cheap prices will attempt to appeal to young people: (X) (Mentioned from 00:02 to 00:15)
Transcript:
"This year cell phone makers are betting functions such as swapping colors along with 4G support and waterproof functions will help attract consumers. Many others believe that cheaper prices will help woo young cell phone users."
No comments:
Post a Comment