Link to prezi - Unit 30 A2/A3

http://prezi.com/kcn2muvinwxl/?utm_campaign=share&utm_medium=copy&rc=ex0share

Pre production work - Unit 30 A2/A3

Storyboard: https://docs.google.com/file/d/0B_bbB5DUQigrQlhFVkF5UGU0UVE/edit

Location Recce:

Shotlist:

Cast and Props list: 

Cast:

Jordan Gevaux:














Joe Vaughn:

Various Animals:

Various Extras:

Props: 

• Balloons - For ending scene 
• Certain animals - For the flashing 'lots and lots and lots' scene 
• Party poppers - For ending scene
• Box - For post scene
• Clothes - For post scene
• Phone - For throughout
• Silly string - For ending scene

Script for advert - Unit 30 A2/A3

"Hey you" 

*Stop recording*

"Yeah you, do you wish you could do something else right now?"

*Stop recording*

"Maybe watching a film?"

*Stop recording*

"Okay maybe Titanic isn't your cup of tea"

*Stop recording*

"Why are you going to Town? Food? Job? Shopping?"

*Stop recording*

"Ah well you can get ahead of the game right now!"

*Stop recording*

"Impressed?"

*Stop recording*

"Well with 4G you can do this all the time, as much as you please wherever it suits you"

*Stop recording*

"4G has lots of data for you to use, to make all of this possible"

*Stop recording*

"No seriously lots of data"

*Stop recording*

"Lots and lots and lots and lots of data"

*Stop recording*

"Want it?"

*Stop recording*

"Just a few clicks here and there and you're done"

*Stop recording* 

"Just click enable 4G on your phone and you're ready to go" 

*Stop recording*

Unit 5 Outcome 1 presentation

https://drive.google.com/file/d/0B0kKqvi-duAebHFseF9IUVhOLXc/edit?usp=sharing

Target audience research - Unit 30 A2/A3

Not a lot of young people are aware of 4G's potential. The norm is to use 4G. To help young people aware of 4G we need to make the advert relate to them/to be interesting.

To do this we should make it eye catching, maybe go a bit overboard with a few elements. Like all the way through the advert it should be entertaining. Keep the information to little snippets so that they get informed but don't get bored. Keep things happening on the screen, try to make it funny so that it sticks in their heads. Make it seem like this is a thing that they HAVE to have. 

In the advert we should include this to help the target audience relate to it:

• Situations in which young people would be in where they would benefit from having 4G
• Funny/Comical little bits
• Action on screen at all times
• Information in little snippets so they don't lose focus
• Try to grab their attention from the very start
• Young people in the adverts so that they can relate to it straight away
• Make sure you make clear how easy it is to get 4G on your phone because young people aren't fans of complicated things. 

Researching target audience:

EE have made their 4G campaign appeal to young people by making their prices cheaper. Make sure to include that in the advertisement so that they are aware of how cheap it is. Here is a video that mentions how cheap prices will attempt to appeal to young people: (X) (Mentioned from 00:02 to 00:15)

Transcript:

"This year cell phone makers are betting functions such as swapping colors along with 4G support and waterproof functions will help attract consumers. Many others believe that cheaper prices will help woo young cell phone users."

Roles - Unit 30 A2/A3

Production roles: 

Jess and Vicky: Directors, Editors and Camera
Josh: Sound
Jordan: Camera
Bilal: Camera

Pre-Production work:

Jess: Location Reccee
Vicky: Shot list
Jordan: Risk Assessment
Bilal: Call sheets
Josh: Prop list

Brief checklist:

Research Brand: Jess
Research Brief: Jordan
Identify and Research Target Audience: Vicky, Bilal
Brainstorm ideas: All of us
Develop your idea: All of us
Prepare your presentation and pitch: All of us
Upload your presentation and idea to www.iamcreative.org.uk: All of us

Key skills:

Be able to get certain shots - Camera skills.
Editing skills - Jess and Vicky will need these skills.
Communication skills
Co-Operative skills.

Technology:
DSLR camera
Boom mic
Tripod

Crew:

Jess Pitman:

Victoria Howarth:

Bilal Baig:

Jordan Gevaux:

Josh Ellingworth:

Cast:

Jordan Gevaux:














Joe Vaughn:

Various Animals:

Various Extras:

Settings:

Back of Victorias house, Werneth Low - Animal scenes

Inside Victorias house - Candle and cake scenes

Train station - Train station scene

In front of a water place - Titanic scene

Park with boat on it - Titanic scene

EE Research 4G - Unit 30 A2/A3

EI went on the Vodafone website and asked them how to get 4G on your phone so that we could portray it correctly in the advert. Even though the network is for EE it would help to know how to get it on your phone so we don't mislead people when showing them in the advert. 

What is 4G: (X)
"4G is the fourth generation of mobile phone technology and follows on from 2G and 3G."

4G has lots of data. You use data all the time on your phone. 4G is better than 2G and 3G because you have more data. This is important so that you can do a lot of new things on your phone, for example you could download and watch a film while you're sat outside. This uses up a lot of data so it's bad if you're on 3G and don't have that much data because after all the data is gone you can no longer do things on your phone that use up data. (Go on social media websites or sending an Imessage amongst other things) So 4G is good because it enables you to use a lot of data without worrying about going over.

What is EE: (X)

"EE, the UK’s most advanced digital communications company, is the first in Britain to offer super fast 4G mobile services alongside fibre broadband. We run EE, Orange and T-Mobile plans, delivering over 27 million customers the best network and the best service so they trust us with their digital lives."

What services do EE provide?:

EE claim to provide customers with the best network performance and coverage.

When were they set up?:

Advert idea - Unit 30 A2/A3

Scene 1: Advert starts off with a guy sat at a train station in front of a blank wall maybe with a poster advertising 4G on it. Voiceover quite comical says "Hey you" the guy looks up, puzzled, looking side to side then directly at the camera pointing to himself. "Yeah you! Do you wish you could be doing something else right now?"

Scene 2: The guy shrugs. Still sat on the bench. "Maybe, watching a film?" The scene cuts to two people on a boat re-creating the scene from titanic. 4 Second clip of the 'My heart will go on' intro comes on. The camera cuts back to the guy in front of water (or a lake) sat on a bench looking confused as to how he got there, maybe he looks around him at the scene and back to the actors on the boat. "Okay maybe Titanic isn't your cup of tea" the voice over says. The scene cuts back to the two people on the boat, they sadly walk away.

Scene 3: The camera cuts back to him sat back at the train station. Maybe it could be a transaction, like a wipe or just a quick cut. "Why are you going to Town? Food?" The guy shakes his head. "Job?" The guy shakes his head. "Shopping?" The guy nods frantically (maybe) and points to his clothes. "Ah! Well you can get ahead of the game right now!" People come on and stand the guy up, holding shirts that are on hangers to his body. The guy looks very confused but somewhat impressed by this. He points to a shirt he likes and nods. They put the shirt in an open brown box and close the lid then dump it in a bin labelled post box or something like that. Something to show that it's been posted to him.

Scene 4: The guy smiles, staying stood up. "Impressed?" the voice over asks. The guy nods frantically. "Well with 4G you can do this all the time as much as you please, where ever it suits you!" The guy looks surprised. "4G has lots of data for you to use to make all of this possible" Guy looks impressed. "No seriously.. lots of data. Lots and lots and lots and lots and lots and lots and lots of data" As the voice over guy says lots and lots and lots the scene flashes to different things in large quantities. Lots of sheep, lots of birds, lots of candles, lots of people on their phones etc.

Scene 5: When the guy finishes his the camera cuts back to the guy at the train station. "Want it?" the guy nods frantically. The guy gets handed a laptop "Just a few clicks here and there" says the voiceover. "And you're done" The laptop gets taken away from the guy almost as quickly as it was given him. "Just click enable 4G on your phone and you're ready to go!" Drum roll in the background as loads of excited people (or maybe like 4) gather around him looking over his shoulder, the camera cuts to his phone as he clicks enable 4G. When he does the camera cuts back to him and party poppers go off, people celebrate and balloons fall on him. A balloon rises up that's attached to his phone. The balloon is a 4G balloon.

End of advert

What we would need for this advert: 

• Balloons - For ending scene 
• Certain animals - For the flashing 'lots and lots and lots' scene 
• Candles - For inside scene 
• Birthday cake(?) - ?
• Muffins - Maybe to replace the birthday cake
• Party poppers - For ending scene
• Laptop - For near ending scene
• Extras (people on phones) - Ending scene 

Abbreviated version:

Vicky: There's a guy at a train station sat on a bench throughout the advert a voice over talks to him about 4G and basically convinces him to use it while showing him what great things it can do. At the end the guy gets 4G and there's a big celebration. 

Jess: Throughout the advert there is many different random things that are shown to represent that 4G has lots of data and can do many different things

Jordan: We need many props for this advert but they are all relatively inexpensive and some can be homemade 

Bilal: We're gonna film at many different places but all of these aren't too far away from each other. We're going to film at Vicky's house, Ashton Train station, Stamford park and behind Vicky's house. 

Josh: We researched what 4G and EE is and we found that EE claim to provide customers with the best network performance and coverage. They make their prices cheap to try and appeal to young customers.

Progress review

I think I have done very well for Unit 6. The gamer profile and coming up with the focus group


I use the brief most of the time but I could use it a lot more.
I don't do my research as thorough as I could probably do, I usually just type something into Google and click on the first link.
I always submit my work on time to the deadline, same with the improvements.
I think I'm good at writing lengthy paragraphs that don't just waffle on for ages they usually always have meaning.
I do read my feedback and follow it all.
I think I worked very well with others even if some others didn't pull their weight. I made sure to try and get them to do things without being annoying.
I have come up with a solid opinion on the video game world.
I spend not that much time on work outside of the lesson I could do more.
I need to work on talking to other people in my group and try to input some of my opinions from time to time.


Out of this course I plan to get a D*D*D* and I plan on going to University to do a Media degree. I want to do something in the media industry that focuses around camera work and video editing.

Stephs Homework

Thinkbox are a marketing body for commercial TV in the UK. They aim to help their customers reach their marketing objective. Their supporting Channels are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV.

It tells us that Television plays a central role in most peoples lives. It tells us that Audiences view adverts a lot at a time. Viewers engage with adverts in a clearly observable way. Through experimental studies they found out that there were 3 distinct types of TV viewing. Our time, In-Between time and my time. Our time is shared viewing. In-between time is when doing other activities your attention isn't fully on the TV. Then my time which is basically treat viewing. Mainly alone.

Advertising rate cards are a way of showing how much it costs to run an advertisement.

Unit 29 Assignment 2

http://www.youtube.com/watch?v=g6iFC2WhQz4&feature=youtu.be


Pre-Production work

https://drive.google.com/folderview?id=0B4cha21I1q5oY1dDVXJnZ0JxNEE&usp=sharing

Unit 30 Assignment 1

The ASA (Advertising Standards Authority) is the company that regulates adverts (not just television adverts) in the UK. They deal with complaints that people give in and not only that they also actively watch advertisements to make sure that everyone is following the rules and that there is nothing wrong with them. They mainly focus on harmful, misleading or offensive advertisements. If they see these types they will take action. (Probably by taking it off the air.) Most adverts on television are pre-cleared through a company called clear cast who have six steps to help you clear your advert. First you hand in a script to them, then you get feedback from them. Then you get pre production approval, then you upload your advert, then they view it and then they either approve or decline it. The ASA work for the advertising codes. There are lots of rules you have to abide by before your advert can go on TV and the ASA look over these things. The advertising codes have rules for things such as Children, Medicine, Health, Religion.

Adverts that have been banned or commented on by the ASA :

KFC advert (X)

This KFC advert wasn't banned by the ASA but there were a lot of complains about it saying that it would cause bad manners in children the ASA looked at it and said that they didn't think that it would cause bad manners in children 

Levis advert (X)

This Levis advert was banned because it showed 3 people shooting fireworks into the sky. It could make children follow the actions that they have seen. The advert was released just after the London riots.

Xbox advert (X)
This XBox advert was banned due to it's encouraging violent behaviour. The people in the train station are shooting each other with their hands imitating gun noises people are "dying" as they are shot.

Nude scanner app (No video online) Article (X)
This advert was deemed offensive by the ASA. People deemed it offensive and demeaning to Women and that the advert could be seen by young children or teenagers.

Thinkbox research

Thinkbox work with UK marketing people. They try and get people to advertise on Television. They do a lot of research into TV and Audiences. They are really important for advertisers. Their supporting channels are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV. Their aim is to get the best out of advertisers. I know this because this is where we go to to look at audience profiles.

It tells us that Television plays a central role in most peoples lives. It tells us that Audiences view adverts a lot at a time. Viewers engage with adverts in a clearly observable way. Through experimental studies they found out that there were 3 distinct types of TV viewing. Our time, In-Between time and my time. Our time is shared viewing. In-between time is when doing other activities your attention isn't fully on the TV. Then my time which is basically treat viewing. Mainly alone. They said that successful adverts trigger your emotions. They said that if there was one thing you were going to focus on in your adverts it's music. They said that music is key in getting audiences to engage with your advert.

The advantages to getting an advertiser of ThinkBox company to do this research are: You can get to know a lot more about your audience. You can alter your advert as such to fit the audience profiles that Thinkbox will find out for you. You get access to professional research. You're going to get the best information as possible because ThinkBox are a very official company. If ThinkBox are doing the research that means you're not. It gives you less work to do. It keeps your cost down, it keeps your pre-production time down.

How to find out about audiences.

Many advertisers find out about audiences by doing a quantitative survey of a lot of people. They put cameras in peoples homes to watch adverts. They then reviewed these tapes.

Strengths of doing quantitate data:

You find out information
It's quite easy to send out a survey it doesn't take much time.
It's factual data that doesn't rely too much on opinion.


Weaknesses of doing quantitative data:

It's going to cost a lot of money.
It's going to take a lot of time

Strengths of filming:

You're doing the research yourself so you know no results have been changed and you can view it first hand straight from when you have filmed it.

Weaknesses of filming:

This experiment is conducted in a lab setting so it's not true to life.
Taping all these people and reviewing them will take a long time.
People may change their opinions.
22 households is not a lot. You can't generalise this to a lot of people.
It will take then a lot of time with the hours of footage they have to go through.

Strengths of bringing people into a lab:

Gives them the opportunity to get some real depth in the information
It's open to discussion so you can get some qualitative data.
 It's cheaper than putting cameras in.

Weaknesses of bringing people into a lab:

You are pressurising them into responses.
People may change their opinions to sound smarter therefore the results are not going to be factual.

Conclusion:
.......


Advertising rate cards are a way of showing how much it costs to run an advertisement.

Adverts costs differences depending on what programme you want to advertise during. For example during the XFactor finale it cost's £200,000 to have 30 seconds of screen time.

BARB find out the ratings for TV. They show what TV channels are the most popular so it's easy for advertisers to chose where they should put their adverts. 

Barclays Roller coaster advert: 

(X)

Target audience: Young adults who own bank cards or are looking to get a bank card. 

Age: Young Adults

Gender: More targeted at Males.

Race: Any though there is a white male in the advert.

Socio economic scale: People who want to own a bank card or people that do own a bank card. So middle class people. 

Structures:  I would say it's a Narrative. 

Style: I would sat the advert is Surreal and slightly Humorous

Characteristics: Promoting the lifestyle and UPS(?)

The style of this advert is surreal and humorous. We know this because the rollercoaster is going through the setting of a city. You obviously wouldn't see this in real life the rollercoaster starts off in an apartment building instead of an elevator. Also when the character in the advert goes down a big drop the guy raises his arms in the air the camera shot is a wide shot at this part. This is humorous. The form of this advert is narrative. I would say this because the advert basically tells the story of a guy going from his house to work and he encounters lots of different things on the way. It's also a series advert because there are other adverts like this relating to Barclays. The Barclays advert uses the characteristics of 'selling the lifestyle' they do this by using the prop of the rollercoaster and showing the that the character on it is a Barclays card user. They show him in lots of fun situations and it basically gives off the vibe of 'if you use this card you'll become part of the quirky lifestyle' This advert is covert because we don't see the product until half way through the advert and even then it's only a little flash of the prop of a card. 

I do think that this is successful in targeting their target audience because we are drawn in when we see the guy get in the elevator and it changes into a rollercoaster. We are intrigued to see what it's about. 

(X)

Target audience: It's targeting a wide range of people from old women to young girls. And Men. 

Age: Women, Children and Men. (So from ages 0-100 really)

Gender: It's targeted at both genders. 

Race: Any though there is are only white people in the adverts. Obviously everyone can get cancer though so it's definitely targeted at everyone 

Socio economic scale: It's targeted at people who can afford to donate a small amount of money. So it's an advert that targets a huge range of people 

Structures:  I would say it's a Narrative, maybe a little bit of a Documentary as well. 

Style: I would say that the advert is Dramatic. 

Characteristics: I would say that this advert very loosely fits into the 'selling the lifestyle' 

The style of this advert is Dramatic. I know this because of the music in the background and the characters expressions throughout the advert. The colour wash is quite dark and dreary. We know that the advert is a Narrative because it you can see the story of people looking in mirrors to find out that their loved ones aren't really there. They use the prop of the mirror to show their loved ones in a way that makes it seem that they are really there, but when the scene progresses we find out that they have died from cancer. We can kind of see that this is a Documentary. It's not full on Documentary but it does have some elements of being a Documentary. We know this because near the end of the advert the voiceover gives out information that they help people with cancer and that more and more people are surviving with this advert. The characteristics of this advert is 'selling the lifestyle' they're trying to show people how they can help people have a better lifestyle if they donate to cancer research. We can see this because the people at the end are shown when the diagetic sound of the voice over starts talking about how cancer research UK saves lives. 

This is successful in targeting the target audience because they draw people in with their sad music, they get an emotional response out of people during this advert which will make people more likely to donate at the end when they see they can save someones life. (As is shown in the advert) 

(X)

Target audience: It's targeting people who play golf

Age: 30-50

Gender: It's targeted at Males because really golf is seen as Male oriented sport. But there is a female in the advert.

Race: Any race.

Socio economic scale: It's targeted at people who can afford to play golf. So probably like middle class people. 

Structures:  Stand alone advert 

Style: Humorous style. 

Characteristics: USP

The style of this advert is Humorous. We know this because of the lighthearted music and the overall feel of the advert. The characters dialogue is wrote in a funny way. The sarcastic 'sorry!' Every time they use the prop (and product) of the golf club to swing their ball. The characteristics of this advert is definitely it's USP. We can tell this because of the many close up shots of the product and the long shots of the prop ball going really far, really fast. Also at the end we see Tiger Woods a very well known good golfer, being overshadowed by this product. This shows a bit of the characteristics of 'better than others' The structure of this advert is a stand  alone advert. There are no other adverts like this by this company. The race is targeted at any race, we know this because of the many different races that were shown in the advert. The socio-economic scale is targeted at people who can afford to play golf. The product may be quite expensive. The advert only features one female. So I would say that it's aimed more at Men than Women. Also because Golf is seen as a man sport really. This is a very Overt advert. Right from the start we get a close up camera shot of the Golf Club. The setting is a golf course so this is obviously going to be something golf related. It shows the Gold Club throughout the advert. 

This is good at targeting their target audience (male golfers ages 30-50) because all throughout the advert it just shows scenes of golf and if a person is interested in golf they would obviously watch this advert to see what the product is. 

(X)

Target audience: 

Age: 17+

Gender: It's mainly targeted at Females because Females are seen to like baking more than Males. 

Race: Any race but the advert only features white people. 

Socio economic scale: It's targeted at people who can afford a car. So middle class people. With jobs probably.

Structures:  Stand alone

Style: Surreal because you don't usually see a car made out of cake, Humorous because they're all looking quite happy and the advert has a light-hearted vibe throughout. Plus the music is quite funny..?

Characteristics: All about the brand 

The structure of this advert is a stand alone advert because this is the only advert like this that they have released. The style of this advert I would say that it's quite surreal, We can tell that it's surreal because it's something that should be made out of one material being made out of another material, cake. Which is strange. Also it could also be Humorous because the characters are all looking quite happy and the advert has a light-hearted vibe throughout. The mise-en-scene of the non-diagetic sound is light happy, upbeat music. This gives off a funny sort of vibe all of these characters making a giant car which is the product, but made out of cake. This is a very covert advert, you can't really tell what it's about at first. Then at the very end it all comes together. You could make guesses but it's not really obvious. The characteristics of this advert is 'all about the brand' they do constantly reference the product throughout in a subtle way, but they don't specifically reference the brand until the end. The socio-economic scale is that it's targeted at people who can afford a car. 

This advert is successful at targeting their audience because they show scenes of cake all the way through and since it's mostly aimed at Women they will be intrigued because Women are seen to like cake and girly, light-hearted things. This advert stays light-hearted from the start and throughout. 

(X)

Target audience: 

Age: All ages

Gender: It's targeted at Males, the advert features Males playing football. Which is usually seen as a male sport. Also the Women turn back into men at the end of the advert. 

Race: Any race

Socio economic scale: The product isn't expensive so it targets anyone on the socio economic scale.

Structures:  Narrative

Style: It's quite surreal. 

Characteristics: Selling the lifestyle. 

The Structure of this advert is Narrative. We know this because of the way that the story progresses throughout the advert. For example it starts of with a dilemma, the "woman" being hungry and making fun of people. Then it moves on to the problem being solved by the product. The setting of the football locker room and the whole overall feel of the advert, is very manly. This is why I would say that it's more aimed at Men that Woman. It's saying that guys turn in to bitchy Women when they're hungry. So how could Women relate to this at all? They use the characters of Joan Rivers to show how much of a 'diva' the Male becomes when he gets hungry. We can also tell they are trying to portray the person as a diva because the dialogue in the advert is "you turn into a right diva when you're hungry." The style of the advert is very surreal. Mainly because you don't see Woman turning in to Men when they eat a snickers bar. It's quite a covert advert, you don't see the product until the very end. You can also tell it's surreal because of the normal setting of the football locker room then the camera cuts to a Woman. Who you wouldn't usually see there. The Characteristics of this advert are selling the lifestyle. We know this because it's quite clear by their tagline 'Snickers, you're not you when you're hungry' and so it's saying that this product will help you get back to you. Your lifestyle will when you eat it. You'll be calmer. 

This advert is mainly targeting men, throughout the advert it has a very manly theme to it. The slogan for the snickers is 'get some nuts' Men take pride in their manliness so this would urge them to buy the product if it shows that you will increase your manliness.

Comparison

4 out of the 5 adverts I chose were covert. They are similar in that way but I think that it is good to do a cover advert because then people will be drawn in and confused about your advert for a little bit which will make them want to watch it more to find out what exactly the advert is selling. 3 out of the 5 adverts are surreal. I think doing a surreal advert is better because, although a straight to the point advert will get your message out faster, a surreal advert where people aren't really sure what is going on, could go viral. It's original and people are likely to tell their friends about it if it's weird because they want to share it with people. A lot of the adverts contained humour in them (apart from the cancer advert.) I think that this is important because people enjoy being entertained when they watch things. It will keep them watching, rather than a boring, unfunny advert. Humour gives people a good experience when watching your advert. The form of the adverts were all quite different. The most used one was Narrative. I think it helps to tell a story when watching an advert because it gives people a sense of 'I'm watching a short film' and I think that people enjoy that. The other adverts were stand alone adverts. I think this is good because it gives a sense of originality. There is no other adverts out there like it. Makes them stand out.  

I certify that this is my work for Unit 6 Assignment 2

Unit 6 Assignment 2 final feedback form

https://drive.google.com/file/d/0B0kKqvi-duAeYzBaZjBMZ2pOTGM/edit?usp=sharing

Unit 30 task

Overt Advert:

We know that this is an Overt advert because all of the Vanish people are dressed up in pink with Vanish badges on and it instantly goes in to talking about how the product works and is quick acting. It shows demonstrations of it straight up.

http://www.youtube.com/watch?v=t99FytsN-Jc

Covert Advert:

We know that this advert is Covert because there isn't anything that relates to Cadburys (apart from the colours of the outfits) until the very end. We are wondering what it is all the way through until it is revealed at the end. There is no mention of Cadbury or chocolate at all.

http://www.youtube.com/watch?v=TVblWq3tDwY


Emotional response techniques -

McVities advert:

Aw, cute, happy, heartwarming

FRANK advert -

Drawn in, focused on the advert, can see the humour in it.

Cancer advert -

Sad, quite sad, serious.

Guinness advert -

Excited, thrilled

Jaguar advert -

Starstruck, excited.

Speed advert -

Tense, Shocked, Uncomfortable, makes you think.


Analysing the adverts

Selling the benefits

----------------------

Branding:

http://www.youtube.com/watch?v=7RurllVeO8g

"We're better than you":

http://www.youtube.com/watch?v=dKFct4Wgh8g

1) The things that they have in common is that they show the brand all the way through. They are both Overt adverts.

2) They have chosen to advertise the product in this way because using shopping trolleys relates to the product and they clearly show the audience that they are better than the other leading supermarkets. Whereas the playstation Ad doesn't say its better than anyone else but tries to tap into the existing PS fanbase by making a nostalgic advert, this also creates a sense of legitimacy to attract new users. 

3) The advantages over the other comparisons work best for me because I can see who is better out of the same product. Helps me narrow down my choice and chose what to buy. The nostalgia that the advert uses is the best characteristic for me as it really makes you think back on the fun had in the past and gives you reasons to return to the brand
-----

Structure (Form)

Narrative
Animation
Documentary
Talking Head
Series
Stand alone

Colgate advert -

Talking Head
Documentary
Series

BT Infinity advert -

Narrative
Series


Style

• Humours
• Surreal 
• Dramatic
• Parodic (A parody) 

Characteristics

• Selling the benefits
• Better than others
• Highlight USP - Unique selling point
• Sell lifestyle

Deodorant advert:

Parody of a music video with a humours style. 

Orange advert - 

Style - The style of the Orangina advert is surreal, we know this because the bear is holding a bat playing ping pong on a beach with a human and he is wearing a costume like shorts. Bears don't wear pants. 

Form - The form of the advert is a narrative, we know this because we follow the story progression of a man and a bear playing beach ping pong and as the advert goes on we see that the bear is drinking product which is showing that the product has an impact we can then see after this that the man not drinking the product gets hits by a satellite. 

The Orangina advert uses the characteristics of 'sell lifestyle' we know this because the whole advert is in a humourus style (them having fun on the beach) and it's basically saying that if you buy this product you'll become part of the quirky lifestyle and you'll be good at beach tennis. 

This advert