Music video purpose

We*Pan's People - Dancers on shows such as 'Top of the Pops'
*First music video - Queen, Bohemian Rhapsody

The purpose of Music videos are:

• To promote the artist
• To created a positive audience reaction
• Creates a buzz 
• Sell more records
• To reach a new fanbase

Deconstructing music videos

Style:
In concert/live

Things you expect to see:

- Gigfootage, shots from stage, audience shots, wide crowd shots, backstage footage. 

Style: Animation 

Things you expect to see: 

Animated characters 

Visualise abstract ideas 

Style: Narrarive 

Things you expect to see:
Like a film
Uses cinematic shots
Draws out emotional response
Got fictional characters in it
It's got lyric interpretation
Consolidates the songs meaning (Brings multiple things together)

Style: Surrealist - Unreal, bizarre, dream-like

Things you expect to see:
Abstract mise en scene
Lyric interpretation
Challenging "normal" expectations

Taking inspiration:

Pastiche - Borrowing techniques or styles from previous work

Homage - respectful references of a previous work

Parody - A humours imitation of a previous work


Question:

What has this video borrowed it's techniques and styles from?

1) 70's Music shows/Westerny type things/Hillbilly etc


Why is it not an Homage?

1) Because it's generalising music shows. If it was an Homage it would be specifically mentioning TV shows.

Why is it a parody?

1) Because it's taking the piss out of Alicia Keys - New York

Why is it not an Homage

1)  Because it's quite clearly taking  the piss out of the video.