Things that 16-24 year olds like to spend their time doing:
- Socialising
- Going on the internet
- Watching TV (reality TV shows, wasting their time etc)
- Drinking
- Loud music
- Shopping
- Gaming
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Analysis of other music channels:
Viva's ident's don't really make that much sense. The design is pretty simple and it does have the logo in the middle of the screen but it doesn't say anything about music. There are usually shot in a dancing crowd but near the middle of the advert some subtitle pops up saying something random. It's not easily understandable and if you've never heard of Viva then you probably wouldn't be able to guess what this channel would be showcasing. I do like the shortness of it though and it's in slow motion some of it.
4Musics ident's are quite neony which is alright but it's kind of weird the style of dance that some of the idents are doing. It sometimes doesn't fit with the music, the style of dance that they're doing fits with a certain type of music. So people might get the wrong idea and think that 4Music will play a certain style of music when they don't. The flow of the ident is good, the way they dance on and then off screen.
Target audience:
4Music target audience: 16- to 34-year-olds (Source: X)
Viva's ident's don't really make that much sense. The design is pretty simple and it does have the logo in the middle of the screen but it doesn't say anything about music. There are usually shot in a dancing crowd but near the middle of the advert some subtitle pops up saying something random. It's not easily understandable and if you've never heard of Viva then you probably wouldn't be able to guess what this channel would be showcasing. I do like the shortness of it though and it's in slow motion some of it.
4Musics ident's are quite neony which is alright but it's kind of weird the style of dance that some of the idents are doing. It sometimes doesn't fit with the music, the style of dance that they're doing fits with a certain type of music. So people might get the wrong idea and think that 4Music will play a certain style of music when they don't. The flow of the ident is good, the way they dance on and then off screen.
Target audience:
4Music target audience: 16- to 34-year-olds (Source: X)
Viva target audience: 16-plus teens and young adults (Source: X)
ITV target audience: 16-34 year olds (I got this from the ITV website but I think that because of some of the programmes they show (Soaps for example) it would be around 60 year olds too.
ITV Brand identity: ITV are modern and unifying. "ITV needed the new identity to transform perceptions of what had been ITV Productions, and establish the brand as a high-quality global studio – indeed, as the world’s leading creator and distributor of multi-platform entertainment."(Source X)
ITV target audience: 16-34 year olds (I got this from the ITV website but I think that because of some of the programmes they show (Soaps for example) it would be around 60 year olds too.
ITV Brand identity: ITV are modern and unifying. "ITV needed the new identity to transform perceptions of what had been ITV Productions, and establish the brand as a high-quality global studio – indeed, as the world’s leading creator and distributor of multi-platform entertainment."(Source X)
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Ident music countdown mindmap:
- Ticking back time to the 40/50/60's
- Filmed outside maybe in a quiet field with a lot of space. Quite a generic background
- ITV logo might pop up in the sky
- Bright colours
- Old album collection
- People dancing different dances maybe
Ident documentary series mindmap:
- Quite dark/Metallic look
- Features 'The ride' logo
- Dark ITV logo
- Shows scenes of an interviewer
- Mainly uses post production
- Shows the behind the scenes of things being made
- Fast paced
Ident reality TV series mindmap:
- People reacting to the reality TV shows flashing back to clips of the actual reality TV shows
- Lever to switch it from music to TV?
- ITV logo quite bright and fast to get people interested
- The Osbournes feature
- Behind the scenes of the reality TV stuff being filmed
- Flashes to exciting parts of the TV shows
#1. Music countdown would be filmed like TCM, mainly using real life. (Cameras, Tripod, Real life props) But also using a bit of post production to put the ITV logo in.
#2. The documentary ident would be quite slow paced using mainly already shot footage. Post production would play a big part in this ident.
#3. The reality TV ident would mainly use post production to put in flashes of the reality TV programmes that will be on there. Like to give people little exciting snippets of the show. There might be some actual filming (camera tripod cast)
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