Monday 3 February 2014

Unit 6 Assignment 2 notes

Find out sales figures.
Find out what different viewers have scored it out of 10 etc.
Industry sources (stuff that's relevant to the gaming world) to the Go to more than one place to find out about it. (Game reviewer magazines, game websites. (IGN, Game Informer, Metacritic)
Who would use these sort of sites and why.
What the differences are between these sites, why they are useful.


Who is the audience classification?

Gamer profile:

Who is the person that plays that game. What do they look like. What are they interested in. Age, gender, socioeconomic ranking.

What is the socioeconomic scale? (Directly related to income. Like what sort of job you have|)

Is the game or the person belonging to a niche. (Small or select group)

Research why you think they are this age, gender, socioeconomic scale, psychographics. Why they fall into the category of niche or mainstreamers.

Expect a diary of research you can't just make up your gamer profile. Have to research everything.

Once you know who your gamer profile is. You do a focus group with them. Your focus group has to link directly to your profile.

Must prepare questions:

Questions should be about how much they enjoyed it. How they think the game targets them. (Detailed responses)

Small group, more than 2 less than 10.
q

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